The smartphone application, or “app,” market has exploded since the August, 2008 launch of Apple’s iTunes AppStore (which now numbers more than 660,000), and the Android Marketplace launch in 2009 (which now numbers more than 600,000), and now encompasses smartphones, tablets, e-readers, game consoles, and smart TVs. The art of app development, and how producers can strategically create content value through the production of apps, can make the difference between a hit magazine, film, or music project and an also-ran. As higher-bandwidth content, including television and long-form film, comes to the app store and as user uptake of 4G mobile devices proliferate, the app market will become a primary weapon in delivering premium entertainment.

 Come learn from some of New York’s most experienced app producers, and see how to make more from your app development budget.

Speakers:

Bradley Glenn

Bradley Glenn is a mobile producer at Brooklyn-based Fuzz Productions, where he develops and produces iPad/ iPhone/mobile applications, HD videos, augmented reality projects, promotional videos, websites, Wii and mobile games, online video syndication, social media strategy, interactive kiosk activities, and multimedia animations. He has developed medical and life science apps (with LNSS and Medicus Life Brands); interactive video and HD content (Harrison and Starr); was nominated for a NY Emmy for local NBC promos, and produced IEEE Spectrum’s online video content. Bradley helped redesign Sports Illustrated Kids sikids.com site in 2007, and has produced original animated content through his Totem & Taboo shingle. He is a graduate of New York University, and is a member of the PGA New Media Council East’s executive committee.

Julia Schulhof

Julia Schulhof is director of emerging platforms at Hearst Magazines, where she oversees mobile and tablet product development, execution and management for key lifestyle brands including Car and Driver, Cosmopolitan, ELLE, Esquire, Popular Mechanics, Oprah, Seventeen, Woman’s Day. She was previously director of emerging platforms at Hachette Filipacci Media. Julia was the director of emerging media for Conde Nast Digital, where she headed up mobile product development and launches for concierge.com, epicurious.com, men.style.com, style.com, wired.com. She produced one of the first major iPhone apps, an award-winning app for Style.com, in August, 2008.  Julia was the vice president of business development at ScienCentral, where she ran digital operation for the company’s syndication business. She is a graduate of Cornell Univeristy, and is a long-time member of the PGA New Media Council East.

Christopher Gonzalez, Director of Mobile Product Management, Gilt Groupe

Christopher Gonzalez is the director of mobile product management for Gilt Groupe. He oversees the daily deal site’s mobile offerings. He was previously the director of mobile applications for Conde Nast Digital, where he spearheaded the launch of Conde Nast magazines on mobile platforms, including The New Yorker, Glamour, Vanity Fair, GQ, and Epicurious. He led the social media product development for Style, Wired, and Epicurious, and was responsible for the look-and-feel of the teen sites YM.com and Flip.com. Prior to this, Christopher was with iVillage, where he maintained the firm’s relationshipo with Hearst properties, including CosmoGIRL.com, Seventeen.com, and Teenmag.com. He is a graduate of New York University.

Jeffrey Freese, Director of Mobile Products, CNNmoney.com

Jeff Frese is the director of mobile products for CNNmoney.com. He leads all iOS, Android OS, Blackberry OS and Mobile Web Products for CNNMoney. Jeff was previously the director of product sales for Play Megaphone, an out of home advertising firm that enabled users to control digital signage with their mobile phones. Prior to this, he was the general manager of Freshman Fund, a social network that helped families save money for college; the company was acquired by Wee Web in 2008. Early in his career, he served as the manager of production and technology for Viacom Interactive Services. Jeff is a graduate of SUNY at Cortland.

MODERATOR: Chris Pfaff, President, Chris Pfaff Tech/Media LLC; vice chairman, PGA New Media Council

 A board delegate of the PGA New Media Council since 2006, and a PGA NMC member since 2004, Chris Pfaff leads a consultancy – Chris Pfaff Tech/Media LLC – that represents some of the leading service providers, audio/video technology firms, networking vendors, and media companies in the world, from PRIMEDIA and Eastman Kodak to Cantor Telecom. A veteran of the venture world, Chris helped launch more than 20 ventures from the Lucent New Ventures Group, including iBiquity Digital; Flarion; Lucent Digital Video, and GeoVideo Networks, among others.  In addition, he has helped launch AT&T’s Internet strategy; the Viacom New Media division of Viacom, Inc.; Sony Electronics’ Digital Betacam format, and Sharp Electronics’ LCD product division. 

Refreshments will be served. Members are strongly encouraged to bring qualified prospective members as their guests.

Special thanks to Terra Fossil for providing premium wines for PGA East events.